Curriculum FTMP Bucharest

FTMP Financial Intellingence - Joy Chan

Day 1

Topic 1:

Financial Accounting & Analysis – A look behind the numbers

Use financial statements to evaluate a company’s performance and ability to meet its liabilities
Understand issues that impact financial statements, including accounting standards and regulatory frameworks.
Benchmark performance to improve the management of your business unit

2nd session (Day 1)

Topic 2: Cost Management & Improving decision- making

Cost behaviour and break even analysis
Decision making through cost analysis:outsourcing decisions, deletion/addition of product lines, acceptance of special orders

3rd session (Day 2)

Topic 3:

Improving Capital Investment decisions – Project Appraisal (Part 1)

Time value of money concepts
Project appraisal techniques
5 Step Project Appraisal Model
Cost of project financing, weighted, average cost of capital

4th session (Day 2)

Topic 4: Improving Capital Investment decisions – Project Appraisals (Part 2)

Identification of relevant cash flows, forecasting cash flows
Relevant incremental cash flows for Project appraisal – considerations of sunk costs, side and opportunity costs, synergistic benefits, inflation

JOY CHAN

Senior Adjunct Lecturer of Finance

M.Com (Finance) (Merit), Sydney, Australia; B.Business (Upper class honors), Singapore, CFA

Joy Chan possesses vast experience lecturing and developing undergraduate and graduate courses on Corporate Science, Investments, Mergers and Acquisitions, Corporate Restructuring and Valuation in western universities all over the world. Joy has been consistently been rated excellent in teaching methodology by students and peers, and more recently, by an independent trained assessor for ISO 9000 certification.

In addition, Joy also conducts executive education training, is an in-house trainer on Corporate Restructuring and Valuation, and Project Financing courses at prominent Austrian Banks, and supervises graduate and undergraduate thesis in corporate finance and risk management.

Prior to lecturing, Joy held positions in the administration of Singapore, at first as a tax officer and then as Assistant Director at the Ministry of Trade and Industry. She has worked and travelled all through the Middle East, North Africa and Central Asia in an effort to spearhead various economic and financial initiatives that assist Singapore companies to place a foothold in the emerging markets of the world.

FTMP Strategic Business Leadership - Florin Ilie

This course offers a structured and integrated manner to understand, analyze and run a business. It brings together practical, hands-on tools of corporate finance, management and economics, so you can better understand what informs the formulation and implementation of business strategies and what makes them succeed or fail.

The objective is to give you effective and efficient hard skills that you can apply immediately and directly to the management of your business, in order to enhance your chances of making the right sales, investment and financial decisions. Course deliverables: identify the business drivers of your activity, know what to focus on and why, understand what and why goes right or wrong in the business, and draw a business strategy with more chances of success.

FLORIN ILIE

Senior Adjunct Lecturer of Strategy

Florin Ilie is Director, Business Development Advisor for ING Bank in Romania. He has been with ING since 2004 and was Head of Equity Markets prior to the current assignment. Florin was ranked in the top 3 Central and Eastern Europe equity analysts in the June 2012 Extel voting run by Thomson-Reuters among the international institutional investors.

Since 1998, Florin worked in banking, academia, consultancy and diplomacy. He has authored or co-authored several pieces on economics and finance. Florin is a member of the Index Committee of the Bucharest Stock Exchange, the Romanian Finance and Banking Analyst Association and a founding member of the Harvard Club of Romania and Moldova and the Aspen Institute Romania.

He graduated studies at Harvard University (Master in Public Administration, specializing in Financial Markets & Analysis, 2002-2004), the University of Manchester (Master in Economic and Social Studies, specializing in European Politics & Policy, with Distinction, 2000-2001) and the Bucharest Academy of Economic Studies (PhD in international economics, 2007; advanced studies in European integration, 1998-1999; BA in International Business, 1994- 1998). Florin also studied various topics at the Massachusetts Institute of Technology and the Universidad de Alcala.

FTMP Marketing Strategy - Mihai Bonca

After finishing this class, students will understand the Marketing process and key tools used for Strategy (Customer Decision Making, Brand Relationship Ladder, Positioning Statement). They will comprehend how these concepts and tools can be properly used to build brands and improve the performance of companies.

The class is based on interactivity, debates and best in class marketing examples.

Main Topics:

1) Whom do you want to conquer?

– Market Mapping

– Understand Customer Decision Making

– Create Customer Segmentation based on Needstates (Who & Why) and Shopping Occasions (Where & When)

2) What are the Marketing weapons?

– Brand Positioning. Understand the method to create the Brand Ideology, Emotional & Rational Benefits, Design Elements.

– Narrative Strategy. Build the communication direction: Communication Big Idea and Communication Pillars

3) Define the Marketing Execution

– Deliver the Marketing strategy into Media, Touchpoints & Brand World

– Research the Marketing process effectiveness

MIHAI BONCA

Mihai has 15 years of experience in marketing, working in multinational companies, from Brand Management (Ursus, Timisoreana, Ciucas) up to Marketing Director (Bergenbier SA; eMAG). In 2015 he founded Brand Architects, a boutique of Strategy, Consultancy and Training that helps brands and companies to win the market contest. Among his partners: Bitdefender, GfK, Hochland, FRF, Noriel, Trend Consult, numerous start-ups and entrepreneurial companies.

Along time, Mihai received 25 MARCOM awards, including 2 Grand Effie, the highest Marketing accolade in Romania.

Currently he is pursuing an Executive MBA offered by Oxford University, Said Business School.

FTMP Leading people & organizations - Adrian Stanciu

This course will focus on the subject of how human groups behave, how to understand such behaviour, and how the behaviour is shaped in organized environments. It deals with such issues as the human nature, personality, dealing with emotions, motivation, human groups, working in teams, and organizational culture as the ultimate expression of organized group behaviour.

This course will NOT deal with such personnel-related functions and activities, such as job definition, recruitment, selection, performance appraisal, career management etc. The purpose of this program is to study living organizations from structural, behavioural, human and other important perspectives, to understand how organizations work in practice, how they develop, and how they try to utilize their human resources, and the leaders’ roles in this process. Particular HR processes are a feature of their time and will change over time as practices evolve. The fundamentals of the human nature will not.

The course will cover people management in a systemic way, looking at the fundamental drivers of human interaction and to the role management can play in order to maximize productivity and effectiveness. Therefore the approach of this course will be strategic and somewhat philosophic. By philosophic I do not mean removed from real life, but, on the contrary, forming the foundation of real life practices. Acquiring disparate best-practices from different sources without a solid understanding of their fundamentals, their philosophy, is the source of many managerial errors and a lot of grief in organizations today. This course will teach you to challenge myths and assumptions, understand human systems, think strategically about organizations and derive principles of action out of such thinking. Once the ideas and principles in this course are understood in a systemic and managerial fashion, operational-level initiatives will be much easier to handle.

Taking a managerial point of view we examine human and behavioural issues, which co- exist on four levels in organizations:

Individual level: personality, personal values and attitudes, cognitive styles, motivation, perception, trust, managing oneself.
Interpersonal level: building relationships, communication, positive power, managing up and lateral.
Group level: group dynamics, group structure, conflicts, negotiations, leadership and decision-making.
Organizational level: organizational culture, organizational structure, impact of national culture, leadership, organizational development, organizational learning.

This course will give you practical management models, tools and methods for analyzing, designing, managing and changing organizations in harmony with situational factors, strategic and operative goals. The aim is not to teach an optimal way of designing and managing organizations: there is no one best way. Instead we provide a general and comprehensive understanding of modern organizations, the challenges they face in general and in the specific region and business where they operate, to highlight related managerial decision alternatives, the logic behind key structural solutions, with a special regard to human factors and human resource management.

Through lectures, cases, readings, discussions, teamwork, assignment papers and presentations you will have the opportunity to integrate conceptual material with your own experience and discuss your ideas with your course partners.

The specific objectives of the course are to:
1) Understand yourself and the way you respond to stimuli. Understand how your own personality and values play a role in the way you perform in organizations, at all levels. Become more aware of your strengths and weaknesses in relation to organizational objectives.

2) Understand how humans interact with each others and behave. Understand what drives our actions, our motivations. Understand how group behaviour is formed and how it can be changed;

3) Understand teams as the organized form of human groups and understand what makes them effective and how to maximize such effectiveness;

4) Understand the drivers of human motivation and their particular applications in the workplace

5) Understand the difference between management and leadership and the balance you need to keep in order to manage people effectively

6) Learn from each other’s experience in organizations through participation in teamwork, joint problem solving, exercises, and discussions in class.

ADRIAN STANCIU

Associate Dean for Knowledge & Leadership

Adjunct Lecturer of Change Management

Adrian Stanciu is a leading Organizational Development consultant in Romania, specializing in organizational culture management and change. His work touched more than 50 organizations, large or small, in Romania and other countries, and many hundreds of managers and leaders.

Prior to being a consultant, his career included management positions such as Managing director of Xerox Romania, Business Unit director of Xerox CEE and General Manager of Arexim, a Romanian IT systems integrator company that he cofounded and subsequently sold to Xerox Corp.

Also, Adrian is a founding member of the Erudio foundation, an organization dedicated to bringing creativity and expressivity in the field of leadership, and the organizer of the Erisma executive development program in Creative Leadership.

In the management development field, Adrian has developed and delivered numerous Executive Training programs to customers of various sizes and of various industries, such as IBM, Xerox, Orange, Raiffesen Bank, Citibank, Allianz, and many local entrepreneurial companies as well as coaching top executives from various industries.

In the academic field, Adrian has graduated as a MSc in the Bucharest Technical University in 1985. He has taught various subjects in graduate business programs in the Bucharest Technical University, the National School of Political Studies, the Academy of Economic Studies as well as the Change Management course in the University of Ottawa and the Canadian-Romanian MBA, and the OBHRM and Change Management courses for CEU Business School.

Adrian is also a constant voice in the Romanian business press, with more than 50 articles published. You can also read him at http://www.adrianstanciu.ro

FTMP Leading with a Story - Cosmin Alexandru

Arguments are very useful in debates. But building a successful career takes more than well-structured points of view. You need to establish a partnership with your client, your employee, your employer or any other person that can help you succeed. However, for that partnership to happen, you have to make him or her part of your story. Your partner must feel the importance of following your lead. In this course, you will acquire a better understanding of how to build and share a powerful story.

The “your story” part is sometimes referred as a personal brand discovery. Not all of us may want to have a significant place in the public space, but having success in business most often requires that we mean something valuable for other people.

Leading with a story will help you understand how to create your personal story that is a powerful story for others.

By the end of the course you will be able to have a better understanding of yourself and improve your leadership skills through better communication capabilities.

Cosmin Alexandru

Cosmin co-founded in 1992 one of the first market research companies in Romania. He grew it till 1996, when all shareholders agree to sell it to the GfK Group, one of the top five market research organizations in the world. He continued to run GfK Romania and successfully managed the cultural transition form an entrepreneurial entity to a multinational branch, transforming it into the largest company in this field in Romania, since the year 2000.

As a result of his contribution to the success of the company in the region, in 2002 Cosmin was selected in a team of 15 managing directors from around the world appointed to redesign the Corporate Values of the GfK Group.

The outcome of one year of team’s work is still in place today. Cosmin left GfK Romania in 2005, passing over to the next management team 45 employees and 1,7 million Euro yearly turnover. Today, GfK Romania still holds the number one position on the Romanian market with 200 employees and 9 million Euro turnover.

Also in 2005, Cosmin co-founded the Erudio Association, an organization that runs the Erisma – Creative Leadership, a three months development program for top managers and leaders of organizations. In this program he taught Public Speaking and Mentorship.

In 2011 together with three other partners, Cosmin started Wanted Transformation, a consultancy aimed to assist leaders engaged in transformational processes of their organizations. He sees Wanted as his main professional focus for the following years.

Cosmin graduated the faculty of General Economics within the Academy of Economic Studies in Bucharest in 1994 and the ASEBUSS Program for Executive MBA conducted by the University of Washington Business School in cooperation with the Romanian-American Postgraduate School of Business, in 1999.

For many years Cosmin is advising, as a board member, leading Romanian NGOs, providing them with feedback and guidance on strategy and sustainable development. He also publishes regularly in Revista 22 and occasionally in various business magazines as well as on his blog: www.cosminalexandru.ro.

FTMP Boardroom Executive Simulation - Istvan Kocsolade

The Boardroom Executive Simulation provides students with a safe but very realistic environment, where they can take on various management roles and apply the concepts studied in the previous classes.

The simulation is using an online platform, readily available 24/7 based on challenges from a number of industries: telecommunications, banking, energy, HORECA, small business, etc. The one used in this program is based in the telecommunications industry and places students in the role of newly appointed Board members of a multinational mobile handset manufacturer. There are several teams of students, each representing a manufacturer and all manufacturers competing against each other. The teams can make decisions on a large number of management functions (investment, production, pricing, marketing, finance &tax, logistics) and over several rounds of play they can experience how their decisions influence the performance of their companies in various markets and their competitors. The simulation evolves flexibly, based on the decisions taken by all the teams and not according to a preset gameplay, making each simulation and each round unique. The team generating the highest profit/share wins the simulation.

Learning outcomes:

• Exercise knowledge gained in planning, data analysis, decision-making and various functional areas – Manufacturing/ Operations, Marketing, Supply Chain, Finance
• Demonstrate leadership in motivating and interacting with other team-members in order to successfully achieve the team’s goals
• Present an opportunity to practice efficient and effective communication, critical thinking skills
• Collaboration: sharing previous experiences within teams and learning from the experiences of others

ISTVAN KOCSOLADE

Adjunct Lecturer Boardroom Executive Simulation

Istvan Kocsolade is a graduate of the Academy of Economic Studies and for the past 15 years has pursued a career in technology and management consulting. He has lead or been part of numerous consulting projects in energy, utilities and FMCG industries both in Romania and throughout Europe. He is currently leading the Energy and Utilities practice of Accenture Romania.

After graduating with distinction the Executive MBA program of the Central European University, in 2010, Istvan has developed a passion for business simulations and its application in various education programs. He has tested several strategy simulations and is continuously searching for innovative applications of simulations in graduate education.

FTMP Critical Thinking - Radu Atanasiu

During the critical thinking module participants will study the structure, analysis, and evaluation of an argument, with practical applications in writing or evaluating a presentation or a report. An important topic will be the rational communication, insisting on the correct use of the inductive argument, on identifying, avoiding and counteracting fallacies, and on constructive methods of leading a debate, disagreement or negotiation. All these will be practically exercised throughout the course. The third important theme approached will be irrationality (cognitive biases) and the analysis of the role of emotions in persuasion, illustrated through relevant experiments and examples.

At the end of the Critical Thinking course participants will know how to take rational decisions, how to analyse information of various types, from investment proposals to legal verdicts or opinion articles, they will be more persuasive in their business presentations, but also in their domestic conversations, they will know how to counteract argumentative traps, and they will have been exposed to notions of science of philosophy.

RADU ATANASIU

Adjunct Lecturer of Critical Thinking

Radu Atanasiu is the MSMRo Adjunct Lecturer of Critical Thinking. Radu also teaches the first Massive Online Open Course ever made in Eastern Europe: Critical Thinking – Reason and Fair Play in Communication. The course, produced by MSMRo, is hosted by the European platform iversity and can be accessed here https://iversity.org/courses/critical-thinking-reason-and-fair-play-incommunication.

Radu Atanasiu has had several career paths and brought to fruition projects in diverse industries. Aside from teaching for the Executive MBA and the MOOC, Radu currently manages his real estate businesses, is actively involved as angel investor in some promising start-ups, and is constantly looking for such opportunities. He also holds Critical Thinking seminars for companies.

After graduating with distinction the Executive MBA program of the Central European University in 2010, Radu was actively involved in several aspects of the newly created Maastricht School of Management Romania. Besides teaching, he is the alumni representative in the school’s Advisory Board, representing both CEU Business School and MsM Romania Alumni.

FTMP Managing Growth thought Innovation - Sergiu Neguț

Ever so often we see fabulous growth suddenly interrupted by a shocking insolvency. Other times we see sustainable high growth for years in a row. Is there a magic formula to growth? Is there good growth and bad growth? Is there an optimum growth that a company can employ? Is this growth game relying on strategy or execution? On innovation or on pragmatism?

As for many other topics, the classic consultant answer stands true: “It depends!”. But what does it depend upon? And how can the leader of a small team make most impact in developing the business and how to second guess these dependencies into creating sustainable stakeholder value? How to work in the management team to boost innovation and growth? These are definitely a lot of questions to be asked. But every right answer to the right question at the right time can make the difference.

SERGIU NEGUT

Adjunct Lecturer of Entrepreneurial Growth

Associate Dean for Entrepreneurial Growth

Sergiu is a consultant in growth-focused business transformation, values based leadership and client centric commercial development. Other areas of expertise include budgeting for success and strategy deployment. He acts as Angel Investor, Board Member or CEO Advisor for a number of local businesses, most notably frufru. Sergiu has extensive experience in general management, across different industries (healthcare, pharmaceuticals, commodities) and business development, including M&A and startups. He is an active speaker in leadership HR development and health care conferences.

Until the end of 2011, Sergiu Negut has been the Executive Director / Deputy GM and Board Member of of REGINA MARIA, The Private Healthcare Network, previously known as CMU. During his six years with Regina Maria / CMU, Sergiu coordinated a growing healthcare business and an expanding team of professionals, transforming CMU from a family business into an entrepreneurial corporation. The business grew more than ten times through a mix of Greenfield projects and Acquisitions, building on a core of customer centric and humanistic values.

Before 2006, Sergiu has worked for Amgen Inc, in Austria and Switzerland, playing an active role in the company’s expansion to CEE countries and acquiring relevant pharmaceuticals experience. His previous activity includes being the Country Manager of an International Steel Trader as well as setting his own consultancy on steel trade.

FTMP Individual Coaching - Mihaela Reese

Mihaela Reese – Program Coach

Mihaela is a thinker, both a pragmatic person and idealist. She is an expert in leadership development, personal strategy, executive coaching and team coaching.

What makes her tick is leading a full and authentic life sourced from inspiration and supporting others in doing the same. With her academic background, positive nature and lightness of being, she easily uncovers blind spots and helps her clients increase the flow in their lives, both business and personal. Keywords to describe her are connection, results, inspiration, discipline and impact.

She built up successful teams and experienced the challenging path of leading people to high performance. Graduating an EMBA and being four years General Manager in the IT&C industry, expanded her view and understanding of business complexity. She is Associate Certified Coach by the International Coaching Federation.

Mihaela works with leaders and teams willing to improve results. When accompanying them she challenges the existing identity, the installed habits and the usual way of working. Considered by her clients an “artist” in asking the right questions, Mihaela facilitates important shifts in the client’s frame of reference, creating new perspectives. As a result, potential is enhanced, new strategies are built up and overall performance is increasing.

Mihaela learnt about leadership by working 11 years as a manager. She built up successful teams and experienced the challenging path of leading people to high performance. Graduating an EMBA and being four years General Manager in the IT&C Industry, expanded her view and understanding of business complexity.

Comfortable in English, French and her mother tongue Romanian, Mihaela works with leaders from different cultures. She is Associate Certified Coach by the International Coaching Federation.

Curriculum FTMP Bucharest.

Fast Track Management Program