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Retail & FMCG

Why is the EMBA relevant for retail & FMCG executives?

The retail & FMCG industries are ever changing, complex ones, with revenues in continuous growth (according to the National Statistics Institute). However, as competition becomes more fierce, senior managers need to up their game to stay ahead.

The Executive MBA can give you the edge you need to outperform your competition, to innovate and become a better leader. You’ll learn directly from experienced professionals, with our lecturers including:

Sergiu Negut

Angel Investor and former shareholder at Fru Fru, with a wide experience in growing businesses

Cosmin Alexandru

Co-founder of one of the first market research companies in Romania, which later became GfK Romania

Istvan Kocscolade

Head of Digital at Accenture. He has also lead or been part of numerous consulting projects in FMCG industries both in Romania and throughout Europe

What you can expect from the MBA

Whether you’re working in HR, finance, sales, research, development or in the executive office, you’ll find something valuable in the MSM Executive MBA:

  • advance your knowledge and practice of management
  • train for better leadership in a dynamic global business environment
  • understand what offers the competitive advantage and how to unlock new revenue models
  • superior insight into all aspects and departments of a business and how these are connected
  • networking with other senior executives, in industries like or adjacent to your business, such as management consultants, pharma, advertising agencies and more.
  • access to a pool of investors, entrepreneurs and top industry professionals
  • a catalyst for personal growth

Former attendees include

  • Albalact
  • Billa
  • Emag
  • Ikea
  • Johnson & Johnson
  • Procter & Gamble

And more!

With job titles including:

CEO | CFO | HR Director | Commercial Director | Country Manager | Operations Manager | Regional Supply Chain Manager | Demand Planner

and more!


The EMBA introduced me to new business concepts, but also to my business partners. Together with Mihai Patrascu si Catalin Florea, my colleagues, we managed to grow Watchshop to the biggest online shop for original watches.

I met the guys at the EMBA and we realised we connect well together, that we find better solutions together than we do on our own. This, coupled with the trust we have in each other determined us to start working together.

I can honestly say the EMBA was a transformative experience for me. It taught me to approach situations from different angles and I discovered new decision making tools, that I successfully use now, in my current role.
Dragos Diaconu
RO5, CEO at

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